The scarcest commodity

Jeff Bezos, who went on top of the wealthiest people list a couple of weeks ago with ~98 billion dollars, said in 1997:

‘In late 20th century the scarcest commodity is attention. One way to get into the sight is do smth really innovative that brings actual value to customer. As a corollary newspapers will write about what you’re doing, customers will tell another customers, you’ll get a huge word-of-mouth fanout‘.

So, one of the ways for your project to go viral (when each new customer brings in at least another one) has two aspects:

  1. it should be innovative and, thus, can be interesting enough to get coverage of mass media
  2. it should bring real value to customer (maybe even exceeding expectations) to ‘conceive’ spreading word-of-mouth recommendations

But keep in mind that virality does not last long. To increase customer lifetime value, you also should think about retaining newcomers for subsequent purchases.

(RuEn) Первая коробочная / First playtest of boxed version

English text follows Russian

Ну что же – отгремели два дня “Ростов Блокчейн Митап”, где случился самый настоящий аншлаг – в первый день на площадку “МедиаПарк – Южный регион ДГТУ” пришло более Continue reading / Читать далее “(RuEn) Первая коробочная / First playtest of boxed version” »

Pilot language school

My second InGaming in English occurred on the 16th of April, 2016 at Pilot language school.

Pilot ELT 1

This is really a great honor for me as it is the educational center, where I came in 2008 to resurrect my skills of English language and passed FCE exam in 2010.

Pilot ELT 2

Additional greatness was in the fact that I ‘taught’ to teachers 🙂 Well, ‘to teach’ is not the precise verb to describe the process of invest-gaming. It’s more about facilitating self-organising process and passing the technology to players so that they can be facilitators themselves.

Piot ELT 3

After the game I received feedback which is available below by clicking “Play” button