The scarcest commodity

Jeff Bezos, who went on top of the wealthiest people list a couple of weeks ago with ~98 billion dollars, said in 1997:

‘In late 20th century the scarcest commodity is attention. One way to get into the sight is do smth really innovative that brings actual value to customer. As a corollary newspapers will write about what you’re doing, customers will tell another customers, you’ll get a huge word-of-mouth fanout‘.

So, one of the ways for your project to go viral (when each new customer brings in at least another one) has two aspects:

  1. it should be innovative and, thus, can be interesting enough to get coverage of mass media
  2. it should bring real value to customer (maybe even exceeding expectations) to ‘conceive’ spreading word-of-mouth recommendations

But keep in mind that virality does not last long. To increase customer lifetime value, you also should think about retaining newcomers for subsequent purchases.


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